Boise State University

Strategic Communications Manager, Division of Extended Studies
About Boise State University Division of Extended Studies
Boise State University's Division of Extended Studies extends higher education beyond traditional boundaries.

The division serves a wide range of non-traditional students, including concurrent enrollment, military programs, professional and continuing education, online programs and community outreach.
My Contributions
As a Strategic Communications Manager, my role focused on the creation of web content, digital ads, media relations, CRM strategy and managing relationships with academic programs to support enrollment and student success.

In the collaborative higher education industry, I have been fortunate to work across campus with partners in academic colleges, admissions teams, systems and technology departments, and the office of the president.

The projects featured are only a sample of the work I've completed over the last four years.
Digital 
Targeted ad campaigns to connect students to programs that fit paired with websites that engage and inform.
Public Relations
Utilizing media to reach audiences through outreach, collaboration, and connection.
CRM Strategy
Using strategy to get the right message to the right students at the right time using personalization and segmentation.
Analytics
Using reporting and analysis to prove return-on-investment and campaign effectiveness.