Camping World

Marketing and Events Coordinator

What is Camping World?

As an industry leader, Camping World specializes in sales and service of recreational vehicles. Camping World is also partnered with the Good Sam Club, and sponsors Project Good Sam, which gives each employee eight hours of paid time off each quarter to devote to volunteering.
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The Camping World located in Meridian, Idaho hosted a staff of over 90 employees, and was heavily involved in trade shows, expositions, community events, and even created an “Owner’s Club” to give RV owners access to special seminars, events, and networking with other owners.

My Contributions

In my position at Camping World, I was in charge of many aspects of marketing. Primarily, I partnered with the Business Development Department to increase qualified leads for those sales team members.

Other duties included CRM management, social media, local advertising, communication to Owner’s Club members, vendor relations, and other shows, expositions, or offsite activities.
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Below is a sample from some of my major projects while working at Camping World.

Sales, SEO, and Virtual Inventory

To increase the amount of sales-qualified leads for the Business Development Department, I created a virtual inventory of RVs, complete with available purchase options and photos of the model and floorplan.

The goal of this project was to showcase the brands and models of RVs that were on order or available to order for customers, even if those models were not currently in stock.
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This also helped boost SEO and streamline digital advertising as the virtual inventory landing pages would not be removed like other pages for in-stock models after being sold.

Trade Shows and Events

Marketing promotions were not limited to the virtual world, but also included trade shows, expositions, and other community events.
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For these activities, I was in charge of giveaways, staffing, and promotions to produce a trackable ROI from the event, as well as pairing with operations to manage logistics.

Below is a sample of some of the activities I managed.

Content Creation

Many projects for Camping World included the creation of content. This content included monthly newsletters for the Owner’s Club, daily social media postings, website content, and messaging for advertising.
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Below is a small sample of the content created.

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